Hammer & Tongues bids for better digital business practices

In light of the rising concerns over the spread of the newly detected Corona Virus Omicron variant, leading auction firm Hammer & Tongues Auctioneers has set precedence for customer safety.

Since the emergence of the deadly virus, the company has put its e-commerce thrust at center stage, ensuring their renowned physical auctions experience can now also be accessed virtually.

Virtual online auctions are a major strategic direction taken by Hammer & Tongues Auctioneers to remain at the cutting edge of worldwide technologically innovative business trends.

While the company still holds physical auctions, it has successfully bridged the gap between physical live auctions and the cutting-edge digital world of virtual online auction events.

Virtual online auctions realize superior value for assets sold for Hammer & Tongues Auctioneers’ clients. The auctions are safe, reliable, user-friendly, and convenient to transact from the comfort of a buyer’s own home or office. They offer convenience because customers can bid from anywhere, around the clock, and participate in multiple auctions at the same time.

Virtual online auctions are cost-effective as the need for travel is minimized and they have a wider geographical reach hence a wider audience of customers are able to participate. Virtual online auctions, therefore, represent a digital paradigm shift in business operations for Hammer & Tongues Auctioneers, and indeed how the international business will be conducted in the future.

HOW TO PARTICIPATE

This web-based bidding platform is easy and secure to navigate for supreme customer convenience, from the safety and comfort of the home or office. One simply goes to the website for Hammer and Tongues Auctioneers www.hammerandtongues.com  and selects a specific online auction event.

Additional customer support offerings include free Wi-Fi zones at the auctioneers’ premises and live tutorials for bidding via Zoom.

The platform is WhatsApp enabled for messaging, and also has an exciting Auto-bid function. On the landing page, Frequently Asked Questions, Conditions of Sale, and information Catalogues are readily available for download.

To register and participate, one simply clicks on the register button. Deposits and all payments can be made in cash at Hammer and Tongues Auctioneers premises, or optionally one can click on My Account and follow instructions to pay via the Contipay Payment Gateway, which supports VISA, Mastercard, Ecocash FCA, Nostro FCA, and Zimswitch.

As the largest auction house in both Zimbabwe and Zambia, Hammer & Tongues has set the tone for market leadership, brand strength, capacity, professionalism, and technological innovation has successfully conducted some of the largest public auction events in Zimbabwean and Zambian history.

Hammer & Tongues Auctioneers regularly conducts virtual online auctions for vehicles, general goods, and properties via its Hammer and Tongues Virtual Online Auction Platform, a tailor-made e-commerce platform that was custom developed by Contitouch Technologies, a sister company, which encompasses robust, traditional auctioneering and international business best practice methodologies and techniques.

Hammer & Tongues Auctioneers recently successfully held large virtual online auctions for a variety of listed and unlisted companies and individuals, such as the ‘Mega Power Sale’ which was held on behalf of the Zimbabwe Power Company. The event included the sale of high-value specialized movable assets, located across the country. Another recent event was the ‘Big Summer Bonanza Sale’ in the Lowveld on behalf of Tongaat Hulett Zimbabwe. This was a bumper sale with dozens of vehicle lots including earthmoving and agricultural equipment.